Native and display that pre-qualify the reader

Readers land on a written page that covers the claim, the eligibility questions, and the deadline before a phone number ever appears. Someone who scrolls to the end has selected themselves, and the number they call is tracked back to the exact headline and page that convinced them. How far a reader got is recorded next to the call, so you can see whether the people dialing are the ones who worked through the eligibility section or the ones who jumped straight to the number.

Most first-time readers leave without dialing. Display retargeting brings back the ones who reached the eligibility section or started a form, capped at a frequency that keeps the brand from wearing out, and sequenced so the second message answers the objection the first one raised. Readers who have already called drop out of the pool the same day, so nobody in the middle of a conversation with your intake team keeps seeing the ad that started it.

You get placement reporting down to the domain and the app, plus the blocklist we maintain on your account. Made-for-advertising sites, unmoderated user generated inventory, and content categories you do not want to sit beside are excluded before launch, and anything you flag comes off the same day. That report puts spend and calls side by side per domain, which is what turns a blocklist from a defensive habit into a buying decision you can argue for.

Each advertorial starts as research: the claim record itself, the eligibility rules and where they differ by state, the filing deadlines, and the questions consumers are already putting into forums, support groups, and search boxes. Writers work from primary sources, the court filings and agency notices behind the claim, alongside the qualification criteria your intake team already applies, so the page answers what a caller is going to be asked before anyone asks it. Refresh decisions come off the engagement curve, not the calendar: when scroll depth into the eligibility section thins or time on page slides two weeks running, the piece takes a new headline and a rewritten opening, and a full rebuild if that does not pull the curve back. Placements carry their own versions, because the sentence that earns a click on news inventory and the one that earns it on finance inventory are rarely the same sentence, and each version keeps its own numbers so a change made for one network never quietly overwrites what was working on another.