Legal and Mass Tort vertical

AFFF claimants who did not know they had a claim

Most people exposed to firefighting foam have never connected their diagnosis to it. The media has to teach before it can convert, so education comes first and the screening call comes second.

Who the callers are

How Firefighter Foam, AFFF calls are produced and screened.

01

Who is on the line

Firefighters, military personnel, airport crews, and industrial workers with occupational exposure to firefighting foam, carrying a diagnosis on your qualifying list. Exposure setting, years of service, and diagnosis are confirmed on the call before any transfer. The exposure question is where this screen does its work, because the caller has to be walked back through a career to answer it. Training burns at an academy, crash rescue on a flight line, a hangar suppression system that discharged, a plant with its own brigade: the screener names settings until one lands, then records the years, the employer or branch, and how often foam was handled. Diagnosis comes next, taken as the caller states it along with the year it was made. Someone whose exposure was drinking water near a base rather than the job goes wherever your firm says, since the two are not screened the same way.

02

Education content reviewed with your firm

Everything the reader sees, from the article to the ad that brought them to it, goes through your firm's review before it runs. Exposure and diagnoses are described in plain terms, and nothing in the content predicts an outcome or states a legal conclusion. Attorney advertising rules differ by state, so confirm required disclaimers with your own counsel. An article carries the label your firm's reviewer asks for, in the place they ask for it, and it reads as what it is rather than borrowing the layout of a newspaper. Statements about exposure and illness are attributed to something a reader can check for themselves. The screener does not tell anyone that foam caused their illness. It records what the caller reports and hands that to your intake, and whether the facts support a claim is your firm's call.

03

Channels that feed it

Paid social carries the education message to occupational audiences and their families, native placements put longer explainers in front of readers who want detail before they call, and pay per call adds pre-screened inbound from partner media. Every placement carries its own number, so the article that actually produces claimants is the one that keeps running. Platforms will not let an advertiser target people by a health condition, so audiences are built from occupation, employer, and job title, then widened from the people who already called. Creative leads with the work rather than the illness for the same reason, since an ad that names a disease at a stranger gets rejected. Native performance is read on scroll depth and time on the page before it is read on calls, because an explainer nobody finishes will never produce one.

04

Reaching a workforce, not a demographic

Age and income say almost nothing about who belongs in this audience. What identifies them is where they worked: a fire house, a flight line, a refinery, a training ground where foam came out every month for years, which is why the buy goes to the places that workforce already reads. Union locals and their newsletters, trade publications, department association pages, and veteran organizations reach further here than any audience we could assemble out of interests alone. Delivery follows the shift rather than the workday, because a rotation schedule puts people online at hours a nine to five pattern never touches, and the pacing curve is built to that. A large share of first readers are spouses, so at least one concept in every set is written for the person who noticed the diagnosis and started looking for a reason, and it gives them something they can hand to the person it concerns. The screen runs on service history for the same reason: which department or unit, how many years, and what equipment was in use, rather than the demographic band an insurance campaign would open with.

Channels

The services behind this vertical

These are the channels we buy to produce this call type, all reporting into one attribution view.

FAQ

Questions we get

01How is the diagnosis screened?

Against the list your firm provides, asked as an open question rather than a prompt, so callers are not led toward an answer that qualifies them. The screener records the diagnosis, roughly when it was made, and the exposure setting. Callers who do not match the list are not transferred and are not billed to you.

02How do you keep the education content accurate?

Drafts go to your firm before publication and get updated when you tell us the science or the litigation posture has moved. We do not state legal conclusions or predict outcomes in content carrying your name. If a claim in an article cannot be sourced, it comes out of the article.

03Do you work from our intake script?

Yes. The screening script is built from your intake questions, so a transferred caller has already answered the opening section of your intake and your team picks up where the screener stopped. When your criteria change, the script is revised and the change is dated so you can see what a given call was screened against.

04Are claimants shared with other firms?

No. A claimant who clears the screen goes to one firm and stops there. We will not run a second firm on the same criteria while your campaign is live, and if we are already running this claim for another firm near you, you hear that before you sign anything rather than after.

Next step

Ready when your phones are.

Send your verticals, your target cost per acquisition, and the hours your intake team is staffed. A media plan comes back within one business day.

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