01
Who is on the line
Firefighters, military personnel, airport crews, and industrial workers with occupational exposure to firefighting foam, carrying a diagnosis on your qualifying list. Exposure setting, years of service, and diagnosis are confirmed on the call before any transfer. The exposure question is where this screen does its work, because the caller has to be walked back through a career to answer it. Training burns at an academy, crash rescue on a flight line, a hangar suppression system that discharged, a plant with its own brigade: the screener names settings until one lands, then records the years, the employer or branch, and how often foam was handled. Diagnosis comes next, taken as the caller states it along with the year it was made. Someone whose exposure was drinking water near a base rather than the job goes wherever your firm says, since the two are not screened the same way.
02
Education content reviewed with your firm
Everything the reader sees, from the article to the ad that brought them to it, goes through your firm's review before it runs. Exposure and diagnoses are described in plain terms, and nothing in the content predicts an outcome or states a legal conclusion. Attorney advertising rules differ by state, so confirm required disclaimers with your own counsel. An article carries the label your firm's reviewer asks for, in the place they ask for it, and it reads as what it is rather than borrowing the layout of a newspaper. Statements about exposure and illness are attributed to something a reader can check for themselves. The screener does not tell anyone that foam caused their illness. It records what the caller reports and hands that to your intake, and whether the facts support a claim is your firm's call.
03
Channels that feed it
Paid social carries the education message to occupational audiences and their families, native placements put longer explainers in front of readers who want detail before they call, and pay per call adds pre-screened inbound from partner media. Every placement carries its own number, so the article that actually produces claimants is the one that keeps running. Platforms will not let an advertiser target people by a health condition, so audiences are built from occupation, employer, and job title, then widened from the people who already called. Creative leads with the work rather than the illness for the same reason, since an ad that names a disease at a stranger gets rejected. Native performance is read on scroll depth and time on the page before it is read on calls, because an explainer nobody finishes will never produce one.