Medicare calls, planned around the enrollment calendar

Consumers 64 and older actively comparing Medicare Advantage and supplement options, generated through search, social, and our call network. Each caller passes duration and intent screening before transfer to a licensed agent. The screen is short by design: ZIP code, whether the caller already has Part A and Part B, whether they are turning 65 or already enrolled in a plan they want to leave, and whether anyone else in the household is on the same decision. Two callers dominate the mix. Age-ins arrive with no plan and a stack of carrier mail they cannot sort. Switchers arrive holding a card and a specific complaint, usually a drug that stopped being covered or a doctor who left the network. Callers who only want help with a claim on a plan they already like are not enrolling anyone, so they are answered and released rather than transferred.

Creative is written against current CMS marketing guidelines, consent is documented on every lead, and every call is recorded. When a carrier audit asks where a caller came from, the answer takes minutes, not weeks. The record behind a transfer holds the source and placement, the timestamp, the page the caller saw with its disclosure text captured as displayed, the phone number dialed, and the audio itself. Your compliance reviewer approves every ad, script, and landing page before it runs, and decides where the third party marketing disclaimer sits and how it is worded, because that obligation belongs to the licensed party rather than to the media buyer. Retention length goes into the scope in writing, and the reporting view lets your compliance contact pull a call by date, state, or agent name without asking us for it.

Paid search carries high-intent plan comparison terms, paid social builds AEP demand ahead of October, and pay per call fills capacity gaps with pre-screened inbound volume. Budget shifts weekly between them based on cost per qualified transfer. Each channel is judged on its own terms. Search is graded on the query behind the call, which is why customer service and claim status language goes onto the negative list early: those searches convert to answered calls and never to an enrollment. Social carries a longer lead time, since a video concept has to clear your compliance reviewer and then the platform before it can carry any weight in October. Pay per call is throttled at the publisher level rather than in aggregate, so one partner sending short calls comes down without the whole source going with it. Reporting keeps the three separate all the way to transfer.