Articles
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What Is Pay Per Call Marketing and When Does It Fit
Pay per call bills for qualified inbound calls instead of clicks. What qualified means, where calls come from, and when the model is a bad fit.
A Working TCPA Checklist for Call Campaigns
Consent records, the one-to-one question, recording disclosure, and revocation handling, written as a checklist a call buyer can run against any vendor.
Planning Medicare Media Around AEP Without Renting a Spike
The Medicare calendar, why the AEP auction gets expensive, and how to build audiences, creative, and answer capacity before October instead of during it.
How Law Firms Should Buy Mass Tort Calls
Screening criteria, exclusivity terms, recordings, and budget pacing, plus the five questions to ask a call vendor before a law firm signs anything.