No retainers for activity. Budgets move toward what closes and away from what does not.
We audit your intake capacity, licensing, and target cost per acquisition, then put a channel plan in front of you to sign off. The plan is a document, not a conversation you have to remember. It names the channel mix, the written definition of a qualified call, the tracking architecture behind it, and a launch calendar with dates on it. You sign that document before anything spends.
Campaigns go live with per-channel tracking numbers, call recordings, and a reporting view you can open any day. Tracking numbers are provisioned per channel before the first impression, and recordings are on from the first call rather than switched on later when a question comes up. The reporting view is shared with your own login, so nobody on your side waits for a deck to find out what happened yesterday.
Fraud filtering, duration thresholds, and your intake criteria decide what you pay for. Unqualified calls cost nothing. The qualification definition is written down before launch: the duration threshold, the geography you can service, and the intake criteria your team already uses. That written definition decides billing. When a call is disputed, we open the recording and listen to it with you instead of trading opinions over email.
Weekly optimization against your closed outcomes. Winning channels earn budget, losing channels get cut. A channel earns more budget by holding its cost per qualified call while volume climbs, and it loses budget the week that stops being true. Increases go in steps, because a channel that doubles overnight usually gives back the quality it had at half the spend. Cuts move faster than increases do.
The same three things land in your inbox every week, whatever else changed.
The numbers arrive the same day each week, split by channel instead of blended into one figure that hides the weak one. A channel drifting in the wrong direction is visible while there is still budget left to move.
We pull the calls worth your time: anything billed that you might dispute, handoffs where intake lost the caller, and callers who qualified but never signed. The same clips do double duty for coaching your intake team and tightening the screening questions.
Each move names the channel, the change, and what triggered it. If you disagree with one, you say so before Monday and it does not happen.
Month to month after the first 90 days. The first 90 days exist because an account needs that long to produce data worth judging. After that the engagement earns renewal every month, or you go elsewhere with everything we built.
You do, always. Campaigns run inside accounts you control, under your billing, with our team added as users. If we part ways you keep the accounts, the conversion history, and the audience data in them, which is the part that took months to build.
They are set per channel inside the plan and agreed with you before launch. We do not publish a single number, because verticals do not behave alike: what it takes to hold steady volume in one vertical says nothing about the next. The honest answer comes out of your volume target, your licensed states, and how many calls your intake team can answer in a day.
The live reporting view is always on, so you never wait on us for a number. The written note lands weekly. In between, your account lead answers the phone.
Send your verticals, your target cost per acquisition, and the hours your intake team is staffed. A media plan comes back within one business day.