Legal and Mass Tort vertical

Camp Lejeune claimants, screened before intake

Camp Lejeune advertising reaches a very wide audience, and most of that audience does not qualify. Confirming presence dates and diagnosis before the transfer is what keeps your intake team on the phone with real claimants.

Who the callers are

How Camp Lejeune calls are produced and screened.

01

Who is on the line

Veterans, family members, and civilian workers who lived or worked at Camp Lejeune between 1953 and 1987, carrying a diagnosis on your qualifying list. Presence window, time on base, and diagnosis are confirmed on the call, and callers who miss any of the three are never transferred. How the caller knows they were there matters as much as the dates. The screener asks which unit or command, whether the family lived in base housing and which neighborhood, what years the service covered, and whether a DD 214 or an orders copy still exists. Cumulative time on base is counted against the minimum your firm sets, not a number we picked. Callers phoning about a parent or a spouse who has died are asked for the relationship, the date of death, and whether an estate has been opened. Anyone already represented on this claim is thanked and released.

02

Screening built with your intake team

Your firm writes the qualifying criteria and we build the screening script from it, then send ad copy and advertorial pages to your reviewer before anything airs. Attorney advertising rules, required disclaimers, and bar-specific language vary by state. Confirm the wording with your own counsel, because the advertising obligation sits with the firm and not with the media buyer. Nothing in the script tells a caller they have a claim. It records what they say about dates, service, and diagnosis, and whether that adds up to a viable case is your counsel's judgment after intake, not a conclusion a screener is allowed to reach. The transfer arrives with the caller's name, the presence dates they gave, the neighborhood or unit, the diagnosis in their own words, the relationship if they are calling for someone else, and the recording.

03

Channels that feed it

National television reaches the older audience this claim depends on, native and display place education content in front of readers who do not yet know the claim exists, and pay per call adds pre-screened inbound volume from partner media. Every source carries its own number, so quality is judged source by source instead of in one blended average. Placement follows where this population actually settled: the counties around active and former installations, the retirement states veterans move to, and the daytime and late night dayparts where direct response has always worked. Partner media on the pay per call side is vetted before it turns on and named in your reporting, so an incentive site or a rented list shows up as a source you can cut instead of hiding inside a total. A source that sends a run of disqualified callers is paused while the audio is reviewed.

04

Working a mature docket

The first wave of this advertising found the people who already knew they had a claim, and most of them are represented. What remains sorts into three groups: people who never connected an illness to the water, people who called years ago and were turned away under criteria that have since moved, and relatives of someone who died before any of this became public. None of the three answer to urgency, so the creative returns to explaining what happened on that base and who it touched, and lets the reader arrive at their own recognition. The screen tightens as the pool thins, because a smaller remaining audience sends more callers who are close but short of qualifying, and it costs less to part with them at the screener than at your intake desk. Volume expectations get reset in writing every quarter and revised down when the market says so, built on what your firm tells us about where the litigation stands, since following that is the firm's job and not the media buyer's.

Channels

The services behind this vertical

These are the channels we buy to produce this call type, all reporting into one attribution view.

FAQ

Questions we get

01Who decides the screening questions?

Your intake team does. We bring a starting script, and your team edits it: the presence window, the minimum time on base, which diagnoses count, which relationships qualify, and what to do with a caller who is unsure of their dates. The script is locked before launch and changes only when you ask for a change.

02How does deadline pressure affect the buy?

Filing deadlines drive both the urgency in the creative and how fast volume ramps, and demand climbs whenever a deadline gets attention in the news. We plan capacity around the dates your firm gives us and pull creative that references a date once it passes. Your firm tracks the controlling deadlines and tells us which ones matter, since we do not give legal advice or interpret the docket.

03Can we get recordings for co-counsel and referral partners?

Yes. Every call is recorded and stored with its source, timestamp, and the screening answers the caller gave. Files stay available for the retention period we agree at the start. Firms in referral relationships usually want that record when a case moves, so it is worth setting the retention window before launch rather than after.

04What happens to callers who do not qualify?

They are told plainly that they do not meet the criteria for this claim, thanked, and let go. They are never transferred to your intake team and they are never billed to you. The screener handles them with respect, because most of them are veterans and family members who called in good faith.

Next step

Ready when your phones are.

Send your verticals, your target cost per acquisition, and the hours your intake team is staffed. A media plan comes back within one business day.

Direct line
814 429 4944
Reply time
1 day on every new brief, in writing
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