01
Who is on the line
Veterans, family members, and civilian workers who lived or worked at Camp Lejeune between 1953 and 1987, carrying a diagnosis on your qualifying list. Presence window, time on base, and diagnosis are confirmed on the call, and callers who miss any of the three are never transferred. How the caller knows they were there matters as much as the dates. The screener asks which unit or command, whether the family lived in base housing and which neighborhood, what years the service covered, and whether a DD 214 or an orders copy still exists. Cumulative time on base is counted against the minimum your firm sets, not a number we picked. Callers phoning about a parent or a spouse who has died are asked for the relationship, the date of death, and whether an estate has been opened. Anyone already represented on this claim is thanked and released.
02
Screening built with your intake team
Your firm writes the qualifying criteria and we build the screening script from it, then send ad copy and advertorial pages to your reviewer before anything airs. Attorney advertising rules, required disclaimers, and bar-specific language vary by state. Confirm the wording with your own counsel, because the advertising obligation sits with the firm and not with the media buyer. Nothing in the script tells a caller they have a claim. It records what they say about dates, service, and diagnosis, and whether that adds up to a viable case is your counsel's judgment after intake, not a conclusion a screener is allowed to reach. The transfer arrives with the caller's name, the presence dates they gave, the neighborhood or unit, the diagnosis in their own words, the relationship if they are calling for someone else, and the recording.
03
Channels that feed it
National television reaches the older audience this claim depends on, native and display place education content in front of readers who do not yet know the claim exists, and pay per call adds pre-screened inbound volume from partner media. Every source carries its own number, so quality is judged source by source instead of in one blended average. Placement follows where this population actually settled: the counties around active and former installations, the retirement states veterans move to, and the daytime and late night dayparts where direct response has always worked. Partner media on the pay per call side is vetted before it turns on and named in your reporting, so an incentive site or a rented list shows up as a source you can cut instead of hiding inside a total. A source that sends a run of disqualified callers is paused while the audio is reviewed.