Pay per call: buy outcomes, not media

Calls come from search, social, native, and owned properties run by more than 50,000 media partners. Every partner is tracked as its own source with its own number, so quality is judged partner by partner and volume moves toward the ones your closers actually convert. Source type stays visible as well, so you can tell whether a given week's calls came off search intent, a social feed, or a partner's owned property, and hold each of those to a different expectation.

Each call passes duplicate detection, carrier and number reputation checks, and geographic validation before it rings your team. Recordings are reviewed on a rolling sample, and partners whose calls fail review are throttled or removed rather than argued over after the fact. The automated checks run in the seconds before a transfer completes, so a call that fails one never reaches a headset and never occupies a seat a real consumer was waiting on.

Duration thresholds, the states you can service, eligibility bands, and your intake script's disqualifiers are agreed in writing before a single call routes. Capacity is planned against your staffed hours, so volume arrives when licensed agents are on the floor instead of stacking up in a voicemail box overnight. When your criteria move, and they do move when an eligibility window shifts or you pick up a new state, the buy is rewritten that week, not at the next contract cycle.

A partner new to your campaign arrives capped, and while that cap is on, its calls are sampled rather than spot-checked, so the first read on a source comes from recordings a person sat through. Your weekly view then shows the mix behind the volume: how many partners contributed, what share the top two took, which ones moved up or down since the last report, and which were throttled or cut. Caps come off in steps, since a source that holds at one level has not yet shown it holds at four times that, and each step gets reviewed before the next one opens. A freeze is triggered by the things you would want it triggered by: a spike in disputed calls, a sudden shift in the hours or the geography a partner is calling from, or a recording where the consumer was told something the campaign never said.